About Us
Skincare should be simple, honest and kind to the planet.
We started Plawse because we saw a need for more transparency in skincare. In a world where marketing often overshadows research, we're committed to real science and clear communication. Every formula is co-created with dermatologists, designed for effectiveness, and safe for everyone—including during pregnancy and breastfeeding.
What We Stand For ✨
🧪Science-Backed & Safe
Research-driven formulations with complementary actives that deliver visible results for healthy, balanced skin.
🫂Truly Inclusive
For all skin types, genders, and life stages. Whether you're new to skincare or a regular user, our products are gentle, effective, and accessible.
🗑️Sustainably Minded
Our logo's "W" mirrors a water droplet—a reminder that the planet's wellness matters as much as ours. From ingredients to packaging, we consider our environmental impact.
💧Transparent Always
Built by someone who genuinely cares, we tell you exactly what's in our products and why. No confusing jargon, just functional skincare designed to make your life easier.
Our Promise 🤝
We embrace your skin as it is. Every freckle, texture, and imperfection tells your story. We're here to support your wellness journey with honest, effective skincare that feels effortless.
Plawse — because you deserve a 'plawse' for taking care of yourself and the planet. 🌱